DIGITAL MARKETING SERVICES

Digital Marketing means promoting products or services using the internet and digital channels.

It helps 100% businesses connect with their target audience online through various platforms.

Main Channels of Digital Marketing:

1. Search Engine Optimization (SEO) – Improving a website’s ranking on Google and other search engines.

2. Search Engine Marketing (SEM) / PPC Ads – Running paid ads (Google Ads, Bing Ads).

3. Social Media Marketing (SMM) – Promoting on platforms like Facebook, Instagram, LinkedIn, Twitter.

4. Content Marketing – Attracting people with blogs, videos, infographics, etc.

5. Email Marketing – Sending email campaigns to engage customers.

6. Affiliate Marketing – Selling through partners/influencers and giving them commission.

7. Influencer Marketing – Collaborating with social media influencers for brand promotion.

8. Mobile Marketing – Promotion via SMS, mobile apps, and push notifications.

Benefits of Digital Marketing:

• Low cost, high reach.

• Can target specific audiences (by age, location, interest).

• Results are measurable (via Google Analytics, Ads reports).

• 24/7 online visibility and global reach.

👉 In simple words: Digital Marketing = Online promotion + audience engagement + sales growth.